Paid acquisition
SEM and paid landing map
Do not send every campaign to the homepage. Match the landing page to the buyer’s problem. Optimize for qualified actions (Release Check started, partner enquiry, meeting booked) — not page views.
| Campaign | Landing page | Primary offer |
|---|---|---|
| AI Code Security | /solutions/ai-code-security | Run a free Release Check |
| Supabase / vibe-coded apps | /tools/supabase-rls-checker | Check RLS and exposed secrets |
| DevSecOps release gates | /solutions/security | Review a release-safety workflow |
| Compliance evidence | /platform/continuous-compliance | Assess an evidence workflow |
| MENA enterprise | /solutions/mena-compliance | Regional assurance consultation |
Negative keyword starting list (jobs, salary, courses, cracked software, consumer ID theft, etc.) should be maintained in the ad account — not on this public page’s conversion path.